SEM Funnel Graphic Suite (Version 4: Final)

The Strategic Enrollment Management Funnel Graphic Suite is designed to illustrate the fundamental flows of students through the enrollment processes involved in higher education. The suite is designed to provide leaders in higher education with a planning and educational tool to assist in managing enrollments and academic functions.

The Strategic Enrollment Management Funnel depicts the flow of learners through the stages of selecting and enrolling in an academic program as seen from two perspectives. The institution’s perspective arrays all of the potential stages and the learner’s perspective is described by the decisions to progress from one stage to the next. The Strategic Enrollment Management Funnel is separated into two distinct phases: Recruitment, detailing stages and activities prior to enrollment; and Retention, detailing stages and activities after enrollment. Be aware of the following when deciding to use or refer to the Strategic Enrollment Management Funnel.

  • The Suite includes four separate images:
    • Strategic Enrollment Management Funnel. The full complete detailed funnel.
    • Strategic Enrollment Management Funnel: Recruitment Phase. The recruitment section of the detailed funnel.
    • Strategic Enrollment Management Funnel: Retention Phase. The retention section of the detailed funnel.
    • Strategic Enrollment Management Funnel: Compressed View. The simple view of the funnel.
  • The open segments are designed to illustrate the porosity of the funnel. This means that students can appear to enter or leave an institution’s process at almost any stage. Learners proceed through the funnel moving from stage to stage unless they opt out.
  • Enrollment management recruitment campaigns are designed to initiate proactive actions that enable and facilitate the learner moving through the stages to successful enrollment.
  • Enrollment management retention campaigns are designed to monitor student progress and enable and facilitate the learner moving through the stages to successful completion of their objective or graduation.
  • Yield is a concept that describes the percentage of individuals moving down the funnel from one stage to the next until they either opt out or complete their objective.
  • There is significant variability in the processes institutions use to support and define Strategic Enrollment Management Funnel operations. These graphics are intended to frame a more specific institutional focus by providing a common structured reference point.
  • There are numerous variations in how learners move through the processes as articulated in the stages of the Strategic Enrollment Management Funnel. This graphical representation is not intended to cover all of the options or permutations available to an institution.

Strategic Enrollment Management Funnel

Strategic Enrollment Management Funnel (Detailed)

Strategic Enrollment Management Funnel

Strategic Enrollment Management Funnel: Recruitment

Strategic Enrollment Management Funnel Recruitment

Strategic Enrollment Management Funnel: Recruitment Phase

Strategic Enrollment Management Funnel: Retention

Strategic Enrollment Management Funnel Retention

Strategic Enrollment Management Funnel: Retention Phase

Strategic Enrollment Management Funnel

Strategic Enrollment Management Funnel (Simple)

Strategic Enrollment Management Funnel: Compressed View

We would appreciate you letting us know if you are using our graphics and for what purpose ( training, education, planning tool, etc.). We welcome your comments, recommendations, and observations. Please feel free to put your comments in the comment box below the post and if you Like these graphics please hit the Like button. Look for our Training Posters featuring these graphics, available online.

These are available for your use, however, when using them please do not remove our logo or copyright.

SEM Funnel Graphic for Review (Version 3)

This is not the final version (go here to get V4)

Thanks for all of your input to the first and second draft.

  • SEM Funnel Graphic for Review (Version 3) reflect changes to stage 4, 5, and 6 reflecting suggestions to formally include Financial Aid..

This draft graphic designed to illustrate the SEM Funnel. We would appreciate comments, edits, observations etc. Please feel free to put your comments in the comment box below the post and if you Like these please hit the like button. These will be available for your use after posting to the public. Please do not reuse these until we release them. When using them please do not remove our logo or copyright.

Strategic Enrollment Management Funnel

SEMFunnelDetailed FA

Academic SEM Cycles Graphic (Review V.1.)

The Academic SEM Community is constantly challenged  to provide clear, concise communications regarding very dense, complicated and confusing processes, concepts and methods. We have begun the systematic development of a family of iconic graphics to help define, explain and develop a deeper understanding within academic communities. The Academic SEM Cycles Graphic (Review V.1.) below is being presented as our next effort. We seek your advice and critical review of the approach, content and usefulness of draft below.

This diagrammatic ‘map’ of five integrated cascading workflows that define Academic Strategic Enrollment Management harken back to London’s first rapid transit network map designed by Harry Beck in 1931.

It has been constructed to do several things:

  1. Identify and illustrate the five integrated cascading workflows that define Academic Strategic Enrollment Management.
  2. Juxtapose the five workflows in one place to provide a framework for viewing them together and understanding that while each have their own characteristics and calendar they must function and flow together to achieve optimum enrollment.
  3. Provide sufficient detail to reflect both the complexity and nature of each workflow and the important functional components of each.
  4. Provide a formal view of the feedbacks and integrative nature (dotted lines) of the five workflows.
  5. Provide a schematic that would enable all workflow participants to find their primary function within the overall Academic SEM framework.
  6. Provide a contextual/graphical representation of the Academic SEM Community of Practice.
  7. Explore ways to communicate the size, complexity, and interconnectedness of the various processes, people and organizational entities involved in the Academic SEM Community of Practice.

 

SEM-Cycle-3(11)

 

Cautions, limits and what it is not designed to do:

  1. This graphic is a work in progress and is not offered as a completed product or representation.
  2. It does not attempt to define Academic SEM Strategies. While it does identify the numerous elements that can be used in strategy definition, development, implementation, and evaluation it does not identify specific strategies.
  3. It does not include all steps and processes in managing the academic enterprise.
  4. It does not show all of the feedback and inform connections between steps along each line.
  5. It is currently in draft form and is offered for review only. It should not be incorporated into any document, presented in any fashion or displayed in any digital platform.

Thank you in advance for your consideration. Comments can be entered in the box below this post.

 

SEM Funnel Graphic Suite for Review (Version 2)

This is not the final version (go here to get V4)

Thanks for all of your input to the first draft.

SEM Funnel Graphic Suite for Review (Version 2) is delivered in four diagrams (below).

  • Strategic Enrollment Management Funnel: Is the full complete detailed funnel.
  • SEM Funnel: Recruitment, Provides just the recruitment section.
  • SEM Funnel: Retention, Provides just the retention section (I am considering modifying it to include the retention classification system. Thoughts?)
  • SEM Funnel: Is the simplest collapsed version.

This draft graphic suite is designed to illustrate the SEM Funnel. We would appreciate comments, edits, observations etc. Please feel free to put your comments in the comment box below the post and if you Like these please hit the like button. These will be available for your use after posting to the public. Please do not reuse these until we release them. When using them please do not remove our logo or copyright.

Strategic Enrollment Management Funnel

Diagram-SEMFunnelDetailed(6)

SEM Funnel: Recruitment

Diagram-SEMFunnelRecruitment

SEM Funnel: Retention

Diagram-SEMFunnelRetention

SEM Funnel

Diagram-SEMFunnelSimple