Is key to thriving as an educational institution as the 21st century unfolds. Academic strategy is the foundation of our academic planning services. As the diagram below depicts, at its core, Academic Strategy requires understanding the learning market place and the competitive nature of institutions and their curriculum. In addition to our repository of curricula and comprehensive institutional statistical archives we focus upon seven interrelated questions to the left. Next we evaluate the institutions curriculum architecture for elements of advantage or disadvantage. Elements that enhance competitiveness or render an academic initiative or enterprise unremarkable. The elements of curriculum architecture are highlighted in the center section of the diagram. Finally, we begin a deep look at the contribution the academic program, initiative, enterprise, department, college or school makes to the institutions strategic position. Some of the elements we examine are included in the section on the right side of the diagram.