Academic Strategic Enrollment Management and Sustainability 2015


Strategies for Enrollment and Fiscal Sustainability

The design of the Institute for Academic Strategic Enrollment Management and Sustainability recognizes that academic leadership and enrollment management professionals must join forces in order to meet the challenges and opportunities of higher education as it is carried into the future by the paradigm shift to a global digital learning ecosystem. Once joined, they form a resilient and effective Academic SEM community of practice capable of forging near, mid, and long term strategies for enrollment and fiscal health.

Session Summaries

  • Session I: Academic SEM Structures
    Reviews the various structures involved in Academic SEM. Participants will assess their institutional structures with the intent of developing collaboration between academics and enrollment managers.
  • Session II: Academic SEM Strategies
    Establishes a strategy baseline using the SRS method. Illustrates examples of Academic SEM strategies and extrapolates to institutional academic and SEM cultures.
  • Session III: Curriculum Architecture
    Reviews the basics of curriculum architecture and assesses the strengths, weaknesses, opportunities and threats emanating from the degree of alignment between architecture and enrollment markets.
  • Session IV: Curriculum Options and Optimization
    Examines the principles of sustainability and applies them to various curricular scenarios.
  • Session V: The SEM Factor
    Examines basic principles of effective enrollment management and the fit and friction points encountered in academic SEM collaboration. Introduces the tyranny or the synergy of the link, or lack thereof, between academic and SEM calendars and cycles.
  • Session VI: Program of Study Strategies
    Programs of Study are the lifeblood of academic institutions. The fundamentals of effective program design, emergent models and methods of embedding marketable value into a program of study are examined and evaluated.
  • Session VII: Campaign Strategies
    Enrollment health is built via sustained campaigns. Campaign design will be presented as a means of optimizing short range (bump), mid range, and long range enrollment and fiscal health.
  • Session VIII: The Academic SEM Plan
    Evaluates and constructs the principles of integrating the Master Academic Plan with the Strategic Enrollment Management Plan.


June 22, 2015

  • 10:00 am – Check-in & Registration
  • 1:00 pm – Session I: Academic SEM Structures
  • 3:00 pm – Break, Check In & Networking
  • 3:20 pm – Session II: Academic SEM Strategies
  • 5:00 pm – Sessions Conclude

June 23, 2015

  • 8:00 am – Continental Breakfast (Provided)
  • 8:30 am – Session III: Curriculum Architecture
  • 10:00 am – Break, Check In & Networking
  • 10:20 am – Session IV: Curriculum Options and Optimization
  • 12:00 pm Lunch (Provided) Break, Check In & Networking
  • 1:00 pm – Session V: The SEM Factor
  • 3:00 pm – Break, Check In & Networking
  • 3:20 pm – Session VI: Program of Study Strategies
  • 5:00 pm – Sessions Conclude

June 24, 2015

  • 8:00 am Continental Breakfast (Provided)  & Networking
  • 8:30 am – Session VII: Campaign Strategies
  • 10:00 am – Break, Check In & Networking
  • 10:20 am – Session VIII: The Academic SEM Plan
  • 12:00 pm – Adjourn

Institute Philosophy & Pedagogy

The current paradigm shift requires unprecedented synergy and collaboration between academic and enrollment management. A philosophy that is both learner and learning centered must be focused through a lens that is intensely curriculum-centered. The Institute curriculum delivers practical strategic solutions for short, medium and long range impact. Institute pedagogy uses a blended seminar style guided by a digital interactive syllabus with readings, self-study and participant dialog. Participant’s institution will be the subject of their case study. Participants will have the opportunity for interaction with institute colleagues long after attending the program as they contribute to the emerging Academic SEM community of practice.

About the Faculty

Michael G. DolenceMichael Dolence is President of Michael G. Dolence and Associates, a global research consulting firm specializing in innovation in education,  academic planning, curriculum development and enrollment management. He authored the first Primer on Strategic Enrollment Management and is the originator of the concept of Academic Strategic Enrollment Management. His career includes extensive research and analysis of financial aid efficacy, utilization, and policy impacts for both federal and state aid. He has conducted more than 140 post mortem analysis of colleges and universities that have failed and either closed or were merged with another institution. MGDA has developed a comprehensive curriculum planning and prototyping software system used to design academic prototypes for new universities worldwide. The system also supports program of study design and development as well as academic optimization scenario analysis.


  • Institute Terms of Payment and Refund Policy
  • Enrollment is limited to 40 participants.
  • Accommodations are NOT included in Institute Registration and are the responsibility of the attendee. A separate link directly to the hotel is provided for convenience.
  • Institute seating is rounds of 6 providing ample space for each participant.
  • Wi-Fi will support access to online resources.
  • We recommend at least two individuals from an institution attend, one from enrollment management and one from academic leadership.
  • Monday afternoon start time permits Saturday air travel and Wednesday departure and is served by five airports (LAX, SNA, BUR, ONT, LGB ).
  • Claremont location is central to Los Angeles area sites and attractions.
  • Participants are on their own for dinner Monday and Tuesday. Options include hotel dining or the numerous restaurants in the village of Claremont.
  • Hotel Shuttle is available for the short ride to the village or take your time and enjoy the walk through the streets of the city of trees.

Certificate of Advanced Study

COAS MGDA Cert0001

Selected Topics to be Covered

As we work through the concepts and construct individual pathways to addressing enrollment shortfalls, recruitment yield, and developing strategic position in the enrollment marketplace there are a hosts of tools, methods, concepts and approaches we will introduce and use. Here are a few examples:

Curriculum Architecture

What is curriculum architecture and why is it important? How is it incorporated into SEM Strategy? How does academic strategy inform SEM strategy via curriculum architecture? How does SEM strategy inform curriculum and how are the insights rendered into implementable initiatives?

Strategic Enrollment Management Matrix

What is the SEM Matrix and how is it used in planning, decision making and campaign development? What are the seven learner-centered questions that help focus development of sustainable solutions?

SRS Method of Strategy Development & Mission Review

The SRS Method provides a framework for structured dialog that integrates institutional mission and vision with curriculum and enrollment management. How does mission and vision translate to strategy and sustainability?


When: June 22 – 24, 2015

Where: Claremont, California

Eventbrite - Institute for Academic Strategic Enrollment Management and Sustainability


Contact us by email, by phone at (909) 625-9637, or by filling out our contact form.


DoubleTree by Hilton Hotel
Claremont, California

Discounted rates are available.

The DoubleTree by Hilton Hotel Claremont will welcome you to the Institute at check in with a DoubleTree chocolate chip cookie.  The hotel is nestled in the foothills of the San Gabriel Mountains between Southern California’s Inland Empire and the Los Angeles Basin on historic Route 66. The mission-style buildings of this DoubleTree hotel in Claremont surround a sparkling outdoor pool, whirlpool and a peaceful ambiance.
When not attending the institute retreat to a spacious guest room or suite featuring a 37-inch flat-screen TV, high-speed internet access and large desk with an ergonomic chair.

Nearby Attractions

The hotel is a moderate walk to the village of Claremont, the hotel also provides a shuttle service.

Eventbrite - Institute for Academic Strategic Enrollment Management and Sustainability

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