Academic SEM Strategy: The iMBA at the University of Illinois at Urbana Champaign College of Business

The UIUC iMBA is expected to launch in 2016, and be priced at $20,000 or so. The digital curriculum architecture is designed to serve learners in a MBA degree program of study, as well as, individuals seeking advanced practice standing in seven contemporary business communities of practice. [Coursera iMBA page]
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Using a strategy of interweaving Coursera MOOC courses with embedded specializations/certifications either in parallel or as precursor to the College of Business MBA, UIUC has optimized its digital curricula for multiple markets. There are seven specializations with embedded certifications anticipated with at least one available now, including:

  1. Digital Marketing (available now)
  2. Global Business Strategy and Economics
  3. Healthcare Management
  4. Entrepreneurship and Innovation
  5. Business Analytics
  6. Innovation and Technology
  7. Advanced topics in Finance and Accounting

Each specialization and their corresponding certification packages discrete ‘Community of Practice’ portions of UIUC CoB digital MBA and positions them firmly in both advanced practice and collegiate degree markets. Between now and 2016, the school will put all the courses required for its traditional MBA program on Coursera and they will be available free of charge. Students can explore, experience and digest courses selected to meet their interest or need or they can take the program curriculum. If no credit or certificates are of interest, the program is free. However, to earn a degree one must apply, be accepted, enroll, complete with satisfactory grades and pay an estimated $20K (other comparable MBAs cost $75K to 100+K). If one wishes to earn a certificate, such as, the Digital Marketing specialization, which is available now, the cost is $474. The DM Certificate curriculum consists of 5 courses plus a capstone. Learners can pay as they go or all at once.

Conclusion

The UIUC iMBA is designed and intended to be disruptive. It is built upon the next generation curriculum architecture. It optimizes the emerging digital learning ecosystem, connecting the curriculum directly to learners everywhere. It embeds assessment in the design, and provides certificates of achievement for high value course sequences as standalone or stacked credentials. It, combined with, Georgia Tech / Udacity / ATT $7K Masters in Computer Science are signs that large scale (MOOC/SOOC type) curricula are moving beyond proof of concept. It is reasonable to expect that monetizing large scale curricula will continue to evolve.

Note: also see

Evolve to Academic SEM

If you’re not thinking Academic SEM, you are not thinking about the future. To explore Academic SEM strategies, join us by attending:

Academic SEM Posters Available

Academic SEM Funnel [MGDA01]

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Academic SEM Cycles [MGDA02]

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