Academic Strategic Enrollment Management Series

Academic Strategic Enrollment Management Series Introduction

About the Series

The Series on Academic Strategic Enrollment Management begins with establishing the curriculum as the primary reason for enrollment then builds an understanding of Curriculum Architecture and how it determines an institution’s strategic position in the global learning marketplace. From exploring curriculum architecture, the blog moves to a Learner-Centered Curriculum Framework. Next we will discuss the emergence of digital learning and service environments required introducing a full spectrum of the agents of change transforming the learning landscape. Then tackle key concepts in Strategic Enrollment Management. These concepts will include defining terms, introducing a basic Strategic Enrollment Management Matrix and then delve into the concept of vectors in developing a unifying market view that integrates with the institutions curriculum architecture. I plan to complete the series with some examples of academic strategic enrollment management strategies and case studies.

Posts in this series:

Academic Strategic Enrollment Management Series - About the Series The Series on Academic Strategic Enrollment Management begins with establishing the curriculum as the primary reason for enrollment then builds an understanding of Curriculum Architecture and how it determines an institution’s strategic position in the global learning marketplace. From exploring curriculum architecture, the blog moves to a Learner-Centered Curriculum Framework. Next we … Continue reading Academic Strategic Enrollment Management Series
The curriculum drives enrollment, enrollment drives revenue, revenue drives everything else. “It’s the Curriculum Stupid”: Part 1 - This is the first post in the series on Academic Strategic Enrollment Management. One of the great quotes in contemporary American politics: “It’s the Economy Stupid” – James Carville (circa 1992 serving as chief campaign strategist) during the first Clinton campaign for President. I often think back to that campaign and the impact those few … Continue reading “It’s the Curriculum Stupid”: Part 1
Curriculum Architecture Schematic Curriculum Architecture: Part 2 - An institution’s curriculum architecture defines the essential components of its curricular system; maps the interrelationships between the components and the environment, and specifies the system’s intended learning and award outcomes.
Diagram of the Learner-Centered Curriculum Framework Learner-Centered Curriculum Framework: Part 3 - This is the third post in the series on Academic Strategic Enrollment Management. What is the Learner Centered Curriculum Framework? “There’s this idea that if we just tell the story better, we will get more students,” he says. That thinking, he argues, misunderstands enrollment management and the plight of small colleges in the postrecession economy. … Continue reading Learner-Centered Curriculum Framework: Part 3
SEM Matrix Strategic Enrollment Management Matrix: Part 4 - This is the fourth post in the series on Academic Strategic Enrollment Management. The Strategic Enrollment Management Matrix is a powerful tool in the Academic Strategic Enrollment Management toolbox. The  Strategic Enrollment Management Matrix provides a comprehensive process framework for developing or evaluating strategies, capacities and operational initiatives. The fundamental purpose of Academic SEM is to achieve and maintain … Continue reading Strategic Enrollment Management Matrix: Part 4
Programs of Study: Part 5 - The Program of Study is the primary way by which students enroll and revenues flow to the institution. It is also a primary determinant of the costs to operate the curriculum.
Proficiency Based Curriculum Model: Part 6 - One of the most profound developments in Academic SEM is the emergence of a Proficiency-Based Curriculum Architecture Model (PBCAM). Its development and continued evolution are the results of a synthesis by a number of scholars, communities of practice and higher education associations.
Strategic Position Diagram Achieving Strategic Position in the Global Learning Marketplace: Part 7 - This is the seventh post in the series on Academic Strategic Enrollment Management. No one can achieve and sustain long-term enrollment and fiscal health with mandates or short-term, reactive, quick fix initiatives. Strategic Position Strategic Position is defined as the sum of the competitive characteristics an institution or program possesses when compared to other institutions … Continue reading Achieving Strategic Position in the Global Learning Marketplace: Part 7
Academic/SEM Cycles Framed Enrollment ‘Crisis’ Management: Managing Academic and SEM Cycles & Workflows : Part 8 - We all know timing is everything. Some of the first strategic elements an enrollment crisis disrupts are the Academic and SEM Cycles & Workflows. In fact, it is one the biggest challenges an institution faces in an enrollment crisis, to stay focused on performing SEM cyclical activities and developing strategies. Suddenly, a shortfall in enrollments … Continue reading Enrollment ‘Crisis’ Management: Managing Academic and SEM Cycles & Workflows : Part 8
Academic SEM Strategy: The iMBA at the University of Illinois at Urbana Champaign College of Business - The UIUC iMBA is expected to launch in 2016, and be priced at $20,000 or so. The digital curriculum architecture is designed to serve learners in a MBA degree program of study, as well as, individuals seeking advanced practice standing in seven contemporary business communities of practice. [Coursera iMBA page] Using a strategy of interweaving Coursera MOOC courses … Continue reading Academic SEM Strategy: The iMBA at the University of Illinois at Urbana Champaign College of Business

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